Career Lab by Coach360 +
Virtual Job Fair
ACE, ISSA, NASM/AFAA and NCSF Approved for Continuing Education Credits (CECs)
On Demand
Register Now to View All 8 Sessions on Demand
Session 1: Fireside with Luke Milton
From a career-ending rugby injury to building a global brand, Luke has carved out a path defined by authenticity, resilience, and connection. He’ll also speak to the power of community in fitness and how building genuine connections helps tackle loneliness which is one of the biggest challenges in our industry.
In this candid fireside chat, Luke shares what it really takes to build a fitness career that’s not just successful, but sustainable.
Takeaways:
● How to navigate setbacks and stay the course.
● The role of community in overcoming loneliness and sustaining motivation.
● What drives long-term relevance in a fast-changing industry.
Session 2: Building Your Brand as a Fitness Professional: The Power of Online Presence
A session dedicated to helping job seekers create a personal brand that appeals to employers and clients alike. Attendees will leave with actionable tips on enhancing their online presence.
Key Topics:
● Leveraging social media to build your fitness career.
● The importance of an online portfolio and personal website.
● Building authority through content creation (e.g., blogs, videos).
● Networking online to grow your professional brand.
Session 3: Employer Panel: What Top Hiring Managers Look for in Fitness Professionals - Secrets to Landing Your Dream Job
Employers discuss the key qualities they look for when hiring fitness professionals, what makes a great candidate, and how to impress during interviews.
Key Topics:
● Understanding employer expectations in the fitness industry.
● What sets top candidates apart.
● The impact of certifications, experience, and personal branding.
● How to stand out in a competitive market.
Session 4: Exploring Virtual Career Opportunities: Unlock Your Next Job from Anywhere
Join us for a dynamic and interactive virtual session where you'll discover a range of exciting career opportunities available exclusively through virtual platforms. Whether you’re a seasoned professional or just beginning your career journey, this session will provide you with valuable insights into remote job openings across various industries. Learn how to navigate virtual job markets, access exclusive listings, and enhance your application strategies for remote positions.
Key Topics:
● Explore a curated list of current virtual job openings.
● Understand the latest trends in remote work and the growing demand for virtual positions.
● Gain tips on optimizing your resume and online profiles for virtual roles.
● Participate in Q&A with industry experts and recruiters specializing in remote work.
Session 5: Beyond the Gym Floor: Diversifying Your Skills to Build a Future-Proof Fitness Career / Powered Up by: Flex
This session will focus on the importance of diversifying your fitness services to stay competitive in today’s market. Whether you are a personal trainer, group fitness instructor, or wellness coach, diversifying your offerings can help you stand out.
Key Topics:
● Expanding beyond one-on-one coaching: Group fitness, online coaching, wellness services.
● How to become a multi-faceted coach with various revenue streams.
● Leveraging technology to offer virtual or hybrid fitness services.
● Adapting to the demands of different clientele and market trends.
Session 6: From Passion to Profit: Creating a Six-Figure Business in Health & Fitness
This session empowers health and fitness professionals to move beyond passion-driven hustle and into strategic business growth. Learn how to build a thriving, six-figure fitness brand by mastering essential business skills, diversifying revenue, and aligning your purpose with profit. Through real-world insights and actionable strategies, discover how to turn your calling into a scalable, sustainable business.
Key Topics:
● Mindset & Business Foundations: When and how to shift from passion to profit. Core business skills many fitness pros overlook.
● Monetization & Scaling: Smart pricing strategies and multiple revenue streams. Hiring, outsourcing, and scaling without losing authenticity.
● Marketing, Branding & Financial Growth: Converting community into paying clients. Financial habits and systems for long-term success.
Session 7: The Digital Edge: Proven Strategies for Coaches to Build a Scalable Fitness Brand / Powered Up by: ACE Fitness
This panel will explore how fitness professionals can leverage technology to scale their businesses and engage a wider audience.
Key Topics:
● Building a fitness brand using social media and digital marketing.
● How to transition from in-person to virtual coaching successfully.
● The role of digital tools and apps in client management, tracking progress, and improving client results.
● Creating engaging online fitness experiences for clients.
Session 8: Own the Future: Is Studio or Franchise Ownership Your Next Power Move?
This bold and thought-provoking session explores the realities behind transitioning from fitness professional to business owner. Whether you're considering launching an independent studio or investing in a franchise, this conversation is designed to challenge assumptions, reveal critical decision-making factors, and equip attendees with the insight needed to make informed, empowered career moves. Panelists share lessons learned, strategic frameworks, and personal stories to illuminate both the risks and rewards of ownership in today’s rapidly evolving fitness industry.
Key Topics:
● Ownership Requires More Than Passion, It Demands Readiness. Before diving into ownership, fitness pros must evaluate their emotional, financial, and operational readiness. This includes honest self-assessments of leadership capacity, business skills, and resilience in uncertain markets.
● Studio vs. Franchise: Know the Trade-Offs. Independent studios offer creative freedom, while franchises provide built-in systems and support. Understanding how each model aligns with your risk tolerance, lifestyle goals, and growth ambitions is essential, especially in volatile economic environments.
● Strategy is Non-Negotiable. Successful ownership starts with a rock-solid business strategy. Skipping steps like market research, revenue modeling, or brand differentiation can lead to costly mistakes. Owning your future means mastering both mindset and method before making the leap.
Questions? Watch our two minute quick start guide.
Questions? Watch our quick start two minute guide.
Contact Us
Suite 19225
Dover, DE 19901
United States
Career Lab by Coach360 + Virtual Job Fair is the premier event for connecting fitness professionals with top employers and career-building opportunities.
Program Agenda
8:00am to 8:15am Pacific Time
Opening Remarks & Welcome by Kathleen Ferguson
8:15am to 8:45am Pacific Time
Session 1: Fireside with Luke Milton
8:45am to 9:30am Pacific Time
Session 2: Building Your Brand as a Fitness Professional: The Power of Online Presence
Moderator | ||
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Nate Hyland | Janelle Trujillo | |
International Business Consultant, Board Advisor, | Certified Executive Health Coach | |
Health Sector Wellness & Biotech, MBA, MS, IHRSA Rising Star and Global Speaker |
9:30am to 10:30am Pacific Time
10:30am to 11:15am Pacific Time
Session 3: Employer Panel: What Top Hiring Managers Look for in Fitness Professionals - Secrets to Landing Your Dream Job
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Efonda Sproles | Nicole Petitto | Khaled Elmasri |
SVP Scouting & Talent Acquisition | Director, Franchise Learning & Development | Sr. Regional Fitness Manager |
Life Time | Pvolve | Excel Fitness |
Moderator | ||
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Lindsay Vastola | Brittany Agulto | |
Leadership Coach for Growth-Focused | Recruiting Specialist | |
Business Leaders and Keynote Speaker | Orangetheory Afterburn Coaching |
11:15am to 12:00pm Pacific Time
Session 4: Exploring Virtual Career Opportunities: Unlock Your Next Job from Anywhere
Moderator | ||
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Dan Metcalfe | Haley Manning | |
Creator, Inventor and Master Trainer | Behavior Change Specialist | CPT | |
Define Wellness |
12:00pm to 1:00pm Pacific Time
1:00pm to 1:45pm Pacific Time
Session 5: Beyond the Gym Floor: Diversifying Your Skills to Build a Future-Proof Fitness Career
Powered Up by: Flex
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Christine Conti | Rebecca Garity-Pinto | Laurie Vass |
CEO | Founder | Wellness Specialists Manager |
FitFixNow | Studio Group X | FXWELL |
Moderator | ||
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Kathleen Ferguson | ||
Founder and CEO | ||
Coach360 |
1:45pm to 2:30pm Pacific Time
Session 6: From Passion to Profit: Creating a Six-Figure Business in Health & Fitness
Moderator | ||
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Kandace Dickson | ||
Chief Marketing Officer | ||
OPEX Fitness & CoachRx |
2:30pm to 3:15pm Pacific Time
Session 7: The Digital Edge: Proven Strategies for Coaches to Build a Scalable Fitness Brand
Powered Up by: ACE Fitness
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David Sherman-Presser | Lauren Shroyer | Reena Vokoun |
Marketing Leader | Vice President of Product & Innovation | Founder and CEO |
Health & Fitness Consulting | American Council on Exercise | Passion Fit |
Moderator | ||
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Krissy Vann | ||
Podcast Host | On Air Talent | TV Host | Visionary Producer | Emcee | ||
3:15pm to 4:00pm Pacific Time
Session 8: Own the Future: Is Studio or Franchise Ownership Your Next Power Move?
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Jack Thomas | Eloiza Tecson | Rebecca Hull |
Co-Founder | Co-Founder & President | International Franchise Recruitment Manager |
The FitGuide | E20 | Fitstop |
Moderator | ||
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Rachelle Reed | ||
Science Strategy, Health Science Research, Science Communication | ||
Therabody |
4:00pm to 4:15pm Pacific Time
Closing Remarks & Thank You by Kathleen Ferguson
All Exhibitors
Career Lab by Coach360
Session 1: Fireside with Luke Milton
Session 2a: Networking Breakout
Session 2: Building Your Brand as a Fitness Professional: The Power of Online Presence
Session 3: Employer Panel: What Top Hiring Managers Look for in Fitness Professionals - Secrets to Landing Your Dream Job
Session 4a: Networking Breakout
Session 4: Exploring Virtual Career Opportunities: Unlock Your Next Job from Anywhere
Session 5: Beyond the Gym Floor: Diversifying Your Skills to Build a Future-Proof Fitness Career Powered Up by: Flex
Session 6: From Passion to Profit: Creating a Six-Figure Business in Health & Fitness
Session 7: The Digital Edge: Proven Strategies for Coaches to Build a Scalable Fitness Brand Powered Up by: ACE Fitness
Session 8: Own the Future: Is Studio or Franchise Ownership Your Next Power Move?