Nicole Petitto

 

With over 20 years in the fitness industry, Nicole has worked for many high-profile brands; she possesses a unique, well-rounded skill set that spans across class concept innovation, talent management, and franchise operations.

At EQUINOX, Nicole designed and implemented high-impact initiatives that redefined member experiences and set new industry standards. From creating strategic frameworks and instructional standards for fitness disciplines such as Barre, Pilates, and Dance Conditioning, to introducing groundbreaking class concepts in collaboration with elite athletes and celebrities, her efforts have led to measurable growth and sustained member and instructor engagement.

In addition to her expertise in program innovation, Nicole leads talent management strategies at PVOLVE that have optimized instructor performance, built high-performing teams, and streamlined training operations to maximize efficiency and profitability. She has developed comprehensive training curriculums and empowered key stakeholders, from instructors to franchise owners, to achieve excellence and drive results in a scalable, sustainable manner.

Nicole’s unparalleled understanding of the full spectrum of the business allows her to approach challenges with a comprehensive, results-driven, and adaptable mindset. Whether developing world-class programs, elevating operational standards, or driving strategic growth within luxury gyms and the boutique fitness space, her breadth of experience enables her to help organizations navigate complex challenges, unlock new growth opportunities, and shape the future of the fitness industry.