Kandace Dickson

Kandace Dickson is Chief Marketing Officer at OPEX Fitness & CoachRx, the principled education and software platform for professional fitness coaches. A 20-year brand-strategy veteran—formerly CMO at Bodybuilding.com and HYBRID Performance Method, and Chief Digital Innovation Officer at global agency McCann—she now drives the marketing and product strategy behind the software that keeps coaches coaching. Kandace also hosts Marketing for Fitness Coaches, a podcast that helps coaches weave marketing into their practice instead of treating it as a dreaded side task.